When an RC car brand turns its anniversary into a national experience

A case study of an immersive marketing campaign

There are projects that remind us why we do what we do.
Exost – a French RC car brand from the Silverlit group – is one of them.

To celebrate its 10th anniversary, the brand didn’t take the usual route of a TV ad or a commemorative post. It chose to live up to its promise instead: movement.

🏁 An anniversary celebrated on the roads of France

It all started with a simple idea: bringing the brand to life on its own playground – speed.

Throughout the summer, the RC Grand Prix travelled through 13 cities, culminating in a grand finale in Paris during Play in Paris. A travelling tour on a massive 120 m² circuit where anyone could become a driver for a day.

But the experience didn’t stop at the track.
We wanted the race to keep going… online.

The website: a digital race in its own right

Creating a website for an event is one thing.
Creating a website that delivers the same adrenaline rush as the racetrack is another.

Our mission was to make digital a natural extension of the physical experience – a place where every scroll evokes the speed, precision, and competitive spirit that define Exost.

1. Immersive experience

Objective:

Create a browsing experience that evokes the feeling of racing.
Use design and interactivity as an emotional language.

Result:

Animated cars on scroll, a circular menu inspired by wheels, and a “finish line” effect in the footer.
4.5 minutes average navigation time per page.
0.4-second loading time, ensuring a smooth and high-performance experience.