Selling online courses through a subscription model is a great foundation. Offering retreat tickets, one-on-one coaching sessions, and branded merchandise-all within a unique and memorable brand identity-is even better. That’s exactly the transformation we helped The Studio by Julie Granger achieve thestudiobyjuliegranger.com
In our previous article, we explored the natural limitations of Uscreen once a business grows beyond simple video streaming. This case study shows what came next: a custom-built website designed to complement Uscreen-not replace it-giving a growing premium brand the flexibility, functionality, and experience it needed to scale.
The Results in Numbers
↳ 3% commission preserved through the native integration of ticket sales and merchandise.
↳ 1,5-second page load time on both mobile and desktop, despite rich video content, animations, and e-commerce functionality.
↳ Min 97% Performance and SEO scores according to Google PageSpeed Insights.
Who Is The Studio by Julie Granger?
Julie Granger is a former professional dancer turned French-American fitness coach and a pioneer of the Barre au Sol method. Her approach-designed to sculpt the body and improve posture without focusing on muscle gain-has helped her build a loyal global community of clients, drawn to both her expertise and her genuine presence and accessibility.The Studio is the natural extension of that vision: a premium, fast-growing brand built around excellence, personalized guidance, and a distinctive fitness experience.
The Brief: Supporting a Brand Through Its Next Stage of Growth
Julie and her team approached us to completely redesign their website, with several key objectives in mind :
1. Optimize the website’s SEO structure, performance, and page load speed
2. Modernize the visual identity to reflect The Studio’s expertise and premium positioning
3. Enable two-way synchronization with Uscreen to create a seamless, centralized experience between the website and the video platform
4. Build a full-featured e-commerce experience for one-on-one coaching sessions, retreat bookings, and online course bundles-all connected to a unified scheduling calendar
5. Sell branded merchandise directly through the website, with worldwide shipping
What We Delivered
1. A Brand Identity Designed to Tell Julie’s Story
Julie has dedicated much of her life to her craft. Our goal was to bring her personality, expertise, accessibility, and the inspiration she offers to clients around the world to the forefront-while preserving the clean, minimalist aesthetic that defines her brand.
We developed a warm visual identity built around shades of yellow and brown, paired with a logotype that feels both structured and graceful. The animated logo subtly conveys movement, echoing the essence of Julie’s method. Custom graphic elements inspired by the “S” and “T” of the logotype appear throughout the site, sometimes softly blurred, sometimes enhanced with parallax effects, while animated icons reinforce the same visual language. Photography and video take center stage, creating a warm, elegant atmosphere that captures the spirit of The Studio.The result is a refreshed brand identity that reflects Julie’s journey and the evolution of her business-a brand that feels alive, continuously evolving, and ready for its next stage of growth.
2. A Custom Two-Way Synchronization with Uscreen
↳ An account created on either platform is automatically created on the other.
↳ A Uscreen subscription or program appears directly in the user’s personal account area on the website.
↳ Once logged in, clients can access their Uscreen courses with a single click directly from the website.
Result: a single unified platform experience for clients, with no confusion or friction, and a strong foundation to freely add new features to the website in the future.
3. One Centralized Calendar for All Course Types
The Studio offers three very different ways to work with Julie: a private one-on-one session, an immersive multi-day retreat, or a self-paced online course program. Three formats, three different sales processes-yet they all needed to come together within a single booking experience that was simple, seamless, and consistent for clients.
We designed a centralized calendar that manages these three types of events, each with its own payment system. One-on-one sessions and retreats can be booked using tickets purchased directly through the website, with clients selecting their preferred date and time slot. Online courses, meanwhile, operate through a credit-based system included in course packages, allowing clients to use their credits as they book sessions. Availability is updated in real time, preventing double bookings and giving Julie a clear overview of her schedule-without having to switch between multiple tools.
This centralization delivers two tangible benefits: it eliminates the commission typically charged by third-party booking platforms and keeps clients on The Studio’s website from the first click all the way through booking confirmation, with no redirects or interruptions in the user experience.
4. An E-commerce Store for Merchandise and Books, Delivered Worldwide
Beyond courses, The Studio’s community was looking for products that embodied the brand’s identity: branded activewear, everyday accessories, and Julie’s book, which extends her method beyond the screen. We therefore built a fully integrated online store directly into the website, including product pages, variants (sizes and colors), inventory management, and secure payments-without relying on an external e-commerce platform or third-party interface.
Each product reflects The Studio’s visual identity, making the purchase of a t-shirt or a book feel like a natural extension of the online course experience rather than a visit to a separate store. The delivery system was designed to support an international community, with shipping options tailored for Europe, the United States, and the rest of the world, along with order tracking available directly from the client’s personal account area.
The result: a single cart and a unified purchasing journey, whether a client books a retreat, buys a course package, or orders a Studio t-shirt.
5. An Optimized SEO Structure and Enhanced Performance
A website this rich in content-videos, animations, Uscreen integration, scheduling tools, and e-commerce-can quickly become slow to load and difficult to rank in search engines. We therefore treated performance and SEO as a core part of the project, on the same level as design and functionality, rather than as a final optimization step.
From an SEO perspective, each page was given its own dedicated meta title and meta description, tailored to the actual searches made by The Studio’s clients (online courses, retreats, coaching). Existing URLs were properly redirected to preserve both traffic and search rankings, while the heading structure (H1, H2, H3) was redesigned to help Google clearly understand the content hierarchy.
From a performance perspective, images and videos were compressed and delivered in modern formats optimized for each device. Loading was prioritized to display the most important content first, and the website’s code was streamlined so that only the necessary resources were loaded on each page. This level of attention, maintained throughout the entire project, now allows the website to achieve a 1.5-second load time and a 97% performance score on PageSpeed, despite the richness of its content.
A Project That Matches Julie’s Ambition
This project perfectly reflects what we love to build at Colibrity: a website that tells a brand story, simplifies the client experience, and supports the growth of a Studio that is continuously evolving – without ever compromising on technical performance.
Worth Knowing
We are a French digital agency specializing in creating custom websites that drive conversions and in data management.
And much more.
