Planning a website redesign?

Let's discuss
arrow

E-commerce websites

You will only remain competitive if you innovate, ultra-personalize the experience, and fully leverage your data. If your site doesn’t interact with consumers as if it has always known them, doesn’t offer a clear journey optimized by smart UX and AI, and doesn’t trigger a wow effect through visual immersion, they will go elsewhere.

Our clients

Our expertise in 5 pillars

  1. Our expertise
  2. Portfolio
  3. Our technologies
  4. FAQ

1. Consulting

Co-design

of a multifaceted strategy

Versatile team

with hands-on expertise

This first step lays the foundations of the project. We co-design a global strategy with you, or adapt the website to your existing strategy, to ensure perfect alignment between business objectives, target audience, success indicators, technical constraints, and the existing ecosystem.

This phase involves a multidisciplinary team (art direction, marketing, AI, technical, SEO) to align vision, performance, and user experience before any design or development decisions are made.

2. Design & immersion

UX and intuitive

purchasing journeys

Branding,

UI & immersion

Design of intuitive UX journeys, including analysis of business objectives and user needs, structuring key paths (discovery, reassurance, conversion), identification of friction points, and definition of optimized flows for performance and conversion, while integrating UI and branding.

Integration of immersion and interaction, when relevant, through interactive, multisensory, and gamification mechanics to capture attention, strengthen engagement, and turn the experience into a conversion lever.

3. Technical expertise

CMS we work with

 

Your website approached
from multiple perspectives

AI and ultra-personalization
at the core of the experience

We help you choose the most suitable technical solution for your challenges by selecting the most relevant CMS and architecture (custom-built, Shopify, WooCommerce, PrestaShop, Sylius) to ensure performance, security, scalability, and ease of administration.

AI and ultra-personalization are integrated at the core of the experience to guide users throughout their journey. Intelligent search, dynamic recommendations, and AI-powered chatbots help remove friction, facilitate decision-making, and optimize conversion.

4. A/B testing & data

Data, CRM,

and email strategy

A/B testing

 

Leveraging data and CRM to better understand user behavior, segment audiences, and deliver personalized messages at the right time. This approach enables more relevant journeys, improves customer relationships, and sustainably increases conversion and loyalty.

Continuous A/B testing to compare journeys, messages, and visuals, measure their real impact, and make data-driven decisions to continuously optimize website performance.

5. Acquisition

SEO and GEO

 

Website readiness for advertising

 

SEO and GEO optimization to ensure long-term visibility on search engines and AI assistants. The website is structured and optimized to be understood, indexed, and effectively recommended by Google as well as generative engines.

Preparation of the website for paid acquisition, with the implementation of all necessary foundations to maximize conversion: optimized journeys, clear CTAs, ready-to-use funnels, A/B testing, tracking, pixels, GDPR compliance, and connections to analytics tools ensuring every euro invested in advertising is fully leveraged.

Colibrity - ecommerce experts 8+ years

Prendre rendez-vous
AI AI AI

AI at the heart of the website for a highly personalized experience

Cela m’intéresse

Data-driven strategy to maximize conversion

Dites m’en en plus

Immersive identity to boost brand awareness and build loyalty

Contacter

Some recent
e-commerce projects

See more projects

Pour approfondir le sujet

Use case, Websites
Behind every B2B business, there is a human: Is a custom immersive website essential, whether targeting B2C or not?
In this case study, we will see how the digital redesign of...
20 March, 2025
arrow
FAQ
What does an ultra-personalized experience on an e-commerce website mean?

An ultra-personalized experience on a website means navigation that goes beyond showing the same content to everyone. It all starts with data: when well-structured and organized, it becomes the foundation for deeply understanding each user. That’s what we do at Vision Next. From there, we can implement an AI chatbot, targeted cross-selling, and many other tailored features.

Will I have a dedicated contact person?

Yes, a dedicated project manager supports you from start to finish, ensuring smooth communication, follow-up, and coordination with the technical, creative, and strategic teams.

Is the website scalable? Will it be adaptable in the future?

You will have control over the management of textual and visual content defined in advance during the workshops, which generally represents 90% of the website. Some areas are deliberately fixed to avoid any errors. Adding new blocks not initially planned or pages with different templates may require the intervention of our team. However, we can set up a page builder composed of pre-designed and developed blocks that you can arrange freely according to your needs.

Do you provide training or support for getting started?

Yes. After the website goes live, we provide tutorial videos structured by chapters so you can easily find the information you need. A presentation workshop is also included to walk you through the administration interface.

What is the average timeframe for designing an e-commerce website?

It varies depending on the complexity of the project but generally ranges between 3 and 6 months.

Will the website be well referenced on Google and in AI-generated responses, as well as optimized for mobile?

We implement a structure optimized for SEO and LLMs, advise on UX best practices, text length, and meta tags, and install the necessary plugins. The website is fully mobile-friendly and optimized for fast loading. However, to achieve truly effective and sustainable ranking, monthly SEO support is recommended if it is part of your marketing strategy.

Will I have support after the website is delivered?

The website creation is a fixed-price service that includes all elements specified in the quote, along with a 2-month bug warranty after launch.

For long-term support, we offer technical maintenance that includes:
– 24/7 monitoring with alerts in case of issues,
– plugin updates,
– adding new features if needed.

We also provide performance support, focused on tracking the site’s results and continuously optimizing user journeys.

Do you handle visual content preparation and copywriting?

We work with you to define the visual and editorial direction based on your positioning and objectives. Some clients already have their content, which we integrate and optimize. If elements are missing or need to be created, we can provide copywriting and visual production as an additional option.

Are your websites fully custom-built or based on templates?

Our websites are fully custom-built. We use well-known CMS platforms such as WooCommerce, PrestaShop, Shopify, or Sylius to make content management easier for our clients, who are often already familiar with these tools. A fully custom CMS can also be developed if the project requires it.

Colibrity & E-commerce Websites

Colibrity designs custom e-commerce websites that are high-performing and built to convert. Each online store is developed around your brand identity, with a smooth user experience, impactful design, and a technical structure optimized for SEO. Our e-commerce sites integrate best UX/UI practices, essential sales features, and marketing tools tailored to your growth. Mobile-friendly, fast, and scalable, they drive acquisition, retention, and revenue growth. With a strategic approach, Colibrity transforms your online store into a true driver of business performance.

Discover other services Discover other services Discover other services

Discover other services Discover other services Discover other services