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Complete UX/UI redesign of the Pitaya website
Pitaya, with more than 150 restaurants in France and internationally, is reinventing Thai street food.
Integration of delivery and Click & Collect features, and full visual redesign
Complete UX/UI redesign for Pitaya
Integration of new e-commerce features: home delivery, Click & Collect, and a dedicated recruitment journey.
Redesign of the purchasing journey, from product selection to payment
Modernization of the design to strengthen brand identity and immersion
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At Pitaya, the atmosphere immediately immerses you in the vibrant energy of Thai street food. Bold colors, neon lights, dynamic music, and open kitchens create a lively, immersive environment inspired by the bustling streets of Bangkok.