Complete UX/UI redesign of the Pitaya website
Pitaya, with more than 150 restaurants in France and internationally, is reinventing Thai street food.
Integration of delivery and Click & Collect features, and full visual redesign
Integration of new e-commerce features: home delivery, Click & Collect, and a dedicated recruitment journey.
Redesign of the purchasing journey, from product selection to payment
Modernization of the design to strengthen brand identity and immersion
At Pitaya, the atmosphere immediately immerses you in the vibrant energy of Thai street food. Bold colors, neon lights, dynamic music, and open kitchens create a lively, immersive environment inspired by the bustling streets of Bangkok.