A case study of an immersive marketing campaign
There are projects that remind us why we do what we do.
Exost – a French RC car brand from the Silverlit group – is one of them.
To celebrate its 10th anniversary, the brand didn’t take the usual route of a TV ad or a commemorative post. It chose to live up to its promise instead: movement.
🏁 An anniversary celebrated on the roads of France
It all started with a simple idea: bringing the brand to life on its own playground – speed.
Throughout the summer, the RC Grand Prix travelled through 13 cities, culminating in a grand finale in Paris during Play in Paris. A travelling tour on a massive 120 m² circuit where anyone could become a driver for a day.
But the experience didn’t stop at the track.
We wanted the race to keep going… online.
The website: a digital race in its own right
Creating a website for an event is one thing.
Creating a website that delivers the same adrenaline rush as the racetrack is another.
Our mission was to make digital a natural extension of the physical experience – a place where every scroll evokes the speed, precision, and competitive spirit that define Exost.
1. Immersive experience
Objective:
- Create a browsing experience that evokes the feeling of racing.
- Use design and interactivity as an emotional language.
Result:
- Animated cars on scroll, a circular menu inspired by wheels, and a “finish line” effect in the footer.
- 4.5 minutes average navigation time per page.
- 0.4-second loading time, ensuring a smooth and high-performance experience.
2. Daily leaderboard and gallery
Objective:
- Encourage users to return to the website.
- Create a daily ritual with regularly updated content.
Result:
- 10% of visitors returned multiple times to follow the tour.
3. Admin interface for organizers
Objective:
- Enable on-site teams to easily update information.
- Streamline event management, even on the move.
Result:
- Organizers were able to update scores, photos, and city information in real time, directly from their phones.
4. Email campaign
Objective:
- Extend the relationship beyond the event.
- Guide registered users and participants throughout the tournament.
Result:
- 75% open rate and 20% click rate.
- An engaged, loyal community that stays connected to the brand.
5. Three versions of the website
Objective:
Sustain attention over time and encourage return visits.
Adapt content to each stage of the project.
Result:
Three variations: tournament version, final version, and Christmas version.
A dynamic campaign that continues to evolve with the brand.
Good to know
We are a French digital agency specializing in creating custom websites that convert.
Our role: to take over, imagine, relieve the client, and go a little further than expected.
And then, a little further still.
