A poorly structured architecture can turn a website into an obstacle. The consulting phase sets priorities, clarifies the message, and-with expert guidance-lays the foundation for a high-performing site.
Versatility & hands-on experience
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From consulting to real impact
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Innovation & active monitoring
Dites m’en en plusThe overall strategy begins with workshops to align teams on objectives, defining key performance indicators (KPIs) to measure effectiveness and track results.
Assessing the technical feasibility of features helps evaluate ideas, budget, and timeline while laying the right foundation for the project.
Audit and recommendations on digital positioning and brand messaging, along with the creation of a strategic and functional brief (objectives, features, integrations, constraints), ensuring compliance with GDPR, accessibility, and eco-responsibility standards.
Data at the core: analysis of the current setup and design of the future strategy.
Plan the integration of artificial intelligence into the website (AI chatbot, smart search, etc.) or internal management systems.
Recommendations and design of the gamification strategy (point and badge systems, experience levels, leaderboards, personalized rewards, collaborative or competitive challenges, interactive quizzes, referral systems, immersive storytelling).
Proposal of immersive technologies (AR, VR, Web 3.0) when relevant to the project.
Design of SEO and LLM architecture (ChatGPT, Gemini, Claude, and others).
Definition of advertising strategies aligned with user journeys and objectives (Google, Meta, etc.), including the design of landing pages, funnels, and forms, as well as A/B testing plans to validate key paths and messages.
Planning of targeted email campaign strategies based on segmentation, automation, and relevant messaging.
