Strategy & innovation consulting
A poorly structured architecture can turn a website into an obstacle. The consulting phase sets priorities, clarifies the message, and-with expert guidance-lays the foundation for a high-performing site.
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Methodology
Definition of KPIs
The overall strategy begins with workshops to align teams on objectives, defining key performance indicators (KPIs) to measure effectiveness and track results.
Technical feasibility
Assessing the technical feasibility of features helps evaluate ideas, budget, and timeline while laying the right foundation for the project.
Drafting of a brief
Audit and recommendations on digital positioning and brand messaging, along with the creation of a strategic and functional brief (objectives, features, integrations, constraints), ensuring compliance with GDPR, accessibility, and eco-responsibility standards.
Innovation & data strategy
Data at the core
Data at the core: analysis of the current setup and design of the future strategy.
Plan the integration of artificial intelligence into the website (AI chatbot, smart search, etc.) or internal management systems.
Gamification strategy
Recommendations and design of the gamification strategy (point and badge systems, experience levels, leaderboards, personalized rewards, collaborative or competitive challenges, interactive quizzes, referral systems, immersive storytelling).
Immersive technologies
Proposal of immersive technologies (AR, VR, Web 3.0) when relevant to the project.
Acquisition & conversion strategy
SEO and LLM
Design of SEO and LLM architecture (ChatGPT, Gemini, Claude, and others).
Advertising strategy
Definition of advertising strategies aligned with user journeys and objectives (Google, Meta, etc.), including the design of landing pages, funnels, and forms, as well as A/B testing plans to validate key paths and messages.
Email campaign strategy
Planning of targeted email campaign strategies based on segmentation, automation, and relevant messaging.
Versatility & hands-on experience
From consulting to real impact
Innovation & active monitoring
Our technologies
To explore the topic further
The consulting phase is included in all services offered by Colibrity. However, you can also benefit from it independently, without necessarily committing to a full project. This step is essential as it deepens the understanding of your business, market, and competitors, helping define a clear and relevant strategy. Together, we select the most suitable technologies for your needs, including innovative and immersive solutions such as augmented reality (AR), virtual reality (VR), or artificial intelligence (AI), when relevant.
At the end of this phase, you’ll have a clear project brief, an interactive prototype, and a functional structure for your website or application, with features identified and costed when needed.
Several consultants will contribute to your project, each an expert in their respective field (strategy, UX, technology, etc.). However, a lead consultant will be assigned to you as your main point of contact, guiding you throughout the entire process – from strategic planning to implementation.
Yes, absolutely. Consulting can help you improve your existing website, rethink its positioning, optimize user journeys, or integrate new features and technologies. It also helps identify conversion barriers and guide future actions on a solid strategic foundation.
In general, the consulting phase lasts about one month.
The work is divided into 3 to 4 workshops of 2 to 4 hours each with you. During these sessions, we present our ideas, gather your feedback, and move forward step by step. Between workshops, our team works internally to refine analyses, formalize concepts, and prepare deliverables.
You will receive either concrete recommendations with improvement proposals, or prototypes accompanied by a list of features to be developed – costed and ready to be integrated into a project.
Yes. We conduct qualitative user tests with a small sample group (usually up to five participants) to validate or adjust concepts before implementation. For more extensive or quantitative testing, we collaborate with specialized partners.
Absolutely. Our service is fully compatible with support from another agency. At the end of our consulting phase, we’ll provide you with a comprehensive document containing strategic recommendations, defined structures, and/or prototypes that your agency can use for technical implementation.
