Corporate website redesign

Evolve your website to reflect your company. We design tailored website redesigns, built to align your online presence with your current positioning while maximizing your performance and visibility.

Learn more about website redesign by Colibrity

Our expertise in 5 pillars

1. Consulting

Co-design

of a multifaceted strategy

Versatile team

with hands-on expertise

This first step lays the foundations of the project. We co-design a global strategy with you, or adapt the website to your existing strategy, to ensure perfect alignment between business objectives, target audience, success indicators, technical constraints, and the existing ecosystem.

This phase involves a multidisciplinary team (art direction, marketing, AI, technical, SEO) to align vision, performance, and user experience before any design or development decisions are made.

2. Design & immersion

UX and intuitive

purchasing journeys

Branding,

UI & immersion

Design of intuitive UX journeys, including analysis of business objectives and user needs, structuring key paths (discovery, reassurance, conversion), identification of friction points, and definition of optimized flows for performance and conversion, while integrating UI and branding.

Integration of immersion and interaction, when relevant, through interactive, multisensory, and gamification mechanics to capture attention, strengthen engagement, and turn the experience into a conversion lever.

3. Technical expertise

CMS we work with

Your website approached
from multiple perspectives

AI and ultra-personalization
at the core of the experience

We help you choose the most suitable technical solution for your challenges by selecting the most relevant CMS and architecture (custom-built, Shopify, WooCommerce, PrestaShop, Sylius) to ensure performance, security, scalability, and ease of administration.

AI and ultra-personalization are integrated at the core of the experience to guide users throughout their journey. Intelligent search, dynamic recommendations, and AI-powered chatbots help remove friction, facilitate decision-making, and optimize conversion.

4. A/B testing & data

Data, CRM,

and email strategy

A/B testing

Leveraging data and CRM to better understand user behavior, segment audiences, and deliver personalized messages at the right time. This approach enables more relevant journeys, improves customer relationships, and sustainably increases conversion and loyalty.

Continuous A/B testing to compare journeys, messages, and visuals, measure their real impact, and make data-driven decisions to continuously optimize website performance.

5. Acquisition

SEO and GEO

Website readiness for advertising

SEO and GEO optimization to ensure long-term visibility on search engines and AI assistants. The website is structured and optimized to be understood, indexed, and effectively recommended by Google as well as generative engines.

Preparation of the website for paid acquisition, with the implementation of all necessary foundations to maximize conversion: optimized journeys, clear CTAs, ready-to-use funnels, A/B testing, tracking, pixels, GDPR compliance, and connections to analytics tools ensuring every euro invested in advertising is fully leveraged.

Colibrity - ecommerce experts 8+ years

Prendre rendez-vous

AI at the heart of the website for a highly personalized experience

Cela m’intéresse

Data-driven strategy to maximize conversion

Dites m’en en plus

Immersive identity to boost brand awareness and build loyalty

Contacter

To go further

Use case, Websites

Behind every B2B business, there is a human: Is a custom immersive website essential, whether targeting B2C or not?

In this case study, we will see how the digital redesign of...

20 March, 2025

CRM & DATA

Brevo vs Klaviyo: Which CRM should you choose in 2026 for your marketing strategy?

Data, CRM and Automation These three pillars are now the foundation of...

20 November, 2025

CRM & DATA, E-commerce

Which CRM should you choose for e-commerce in 2026? Discover our case study in figures

What exactly did we do? ↳ Complete audit of the company’s data...

17 December, 2025

Our technologies

Design

Figma
Photoshop
Indesign
Illustrator
After Effects
Blender

Front-end

HTML / CSS / JS
Three.js / Babylone.js
Webpack
Gulp.js / Barba.js / Chart.js / D3.js
WebGL / WebXR
Rect.js / Next.js

Back-end

WooCommerce / PrestaShop / Shopify
Sylius
Strapi
PHP / Node.js / Python / Go

8th Wall
WebXR / ARKit / ARCore
Unity / Godot

Generative IA

ChatGPT
Gemini
Mistral
llama
Claude
Deepseek

FAQ

Why and when should you redesign your website?

An ultra-personalized experience on a website means navigation that goes beyond showing the same content to everyone. It all starts with data: when well-structured and organized, it becomes the foundation for deeply understanding each user. That’s what we do at Colibrity. From there, we can implement an AI chatbot, targeted cross-selling, and many other tailored features.

On average, a redesign is recommended every 3 years to stay efficient and competitive.

What does an ultra-personalized website experience mean?

An ultra-personalized website experience means a browsing journey that doesn’t show the same content to everyone. It all starts with data: when well structured and organized, it becomes the foundation for deeply understanding each user. That’s what we do at Colibrity. From there, we can implement an AI chatbot, targeted cross-selling, and many other tailored features.

Will I have a dedicated point of contact?

Yes, a dedicated project manager will support you from start to finish, ensuring smooth communication, follow-up, and coordination with technical, creative, and strategic teams.

Do you provide training or support for getting started?

Yes. After the website goes live, we provide tutorial videos structured by chapters so you can easily find the information you need. A presentation workshop is also included to walk you through the administration interface.

Is the website scalable? Can it be adapted in the future?

You will have control over managing textual and visual content defined upfront during workshops—this usually represents 90% of the website. Some areas are intentionally fixed to prevent misconfigurations.

Adding new blocks not initially planned or creating pages with different templates may require our team’s involvement. However, we can implement a page builder composed of pre-designed and pre-developed blocks, which you can freely arrange based on your needs.

Do you provide training or onboarding support?

Yes. After the website goes live, we provide structured tutorial videos by chapter so you can easily find the information you need. A presentation workshop is also included to walk you through the admin interface.

What is the average timeline for a custom website project?

It varies depending on the project’s complexity but typically ranges between 2 and 6 months.

Do you handle visual content preparation and copywriting?

We work with you to define the visual and editorial direction based on your positioning and objectives. Some clients already have their content, which we integrate and optimize. If elements are missing or need to be created, we can provide copywriting and visual production as an additional option.

Will the website be well-ranked on Google, visible in AI-generated answers, and optimized for mobile?

We implement a structure optimized for SEO and LLMs, advise on UX best practices, content length, meta tags, and install the necessary plugins. The website is fully mobile-friendly and optimized for fast loading.

However, to achieve strong and sustainable search rankings, ongoing monthly SEO support is recommended if it is part of your marketing strategy.

Will I have support after the website is delivered?

The website creation is a fixed-price service that includes all deliverables outlined in the proposal, along with a 2-month bug warranty after launch.
For long-term support, we offer technical maintenance, including:
– 24/7 monitoring with alerts in case of issues,
– plugin updates,
– addition of new features if needed.

We also offer performance support focused on tracking results and continuously optimizing user journeys.

Colibrity and website redesign

Colibrity designs e-commerce websites, corporate websites, immersive and interactive platforms, booking websites, and high-performance custom configurators built to convert. Each project is developed around your brand identity, with a seamless user experience, impactful design, and a technical structure optimized for SEO.

Our websites integrate the best UX/UI practices, essential e-commerce features, and marketing tools tailored to your growth. Mobile-friendly, fast, and scalable, they support acquisition, retention, and revenue growth. Through a strategic approach, Colibrity transforms your online presence into a true business performance driver.