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The challenge :

Improve the user experience (UX) on the purchase pages of Freemiumplay cards, a reference company in the gift card industry. How to make several personas coexist together so that the experience of each one is pleasant? This is possible thanks to an intuitive placement of elements taking into account the psychology of each user and the usage patterns of digital platforms.

Our solutions :

  • UX audit
  • Definition of personas and usage scenarios
  • Creation of the UX wireframe
  • Creation of UI mock-ups
  • Development follow-up 

The team :

Project manager:


Art director:


Web designer:

Arthur A young man named Artur, web designer

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